open house

If you want a marketing agency in Cheshire, why not go to a search engine and type in ‘marketing agency in Cheshire’ and list of marketing agencies in Cheshire will pop up so you can choose one of the marketing agencies in Cheshire to be your marketing agency in Cheshire. 

That’s how SEO works right? Keyword density is king. It doesn’t matter if you end up looking a chump…Google loves you. Or does it?

1 Don’t be first for the sake of it.

What’s the point in getting someone to your site under false pretences? Especially if you’re PPC. 

You’ll just be paying for people who have bounced off before they can say ‘is that it?’

You may top Google rankings, but you’ll bore the bottoms of your consumers with repetitive doggerel. Just write the stuff you want to say. You can tweak it for the keyword density a little bit…but don’t compromise on clarity.

2 Don’t forget you can turn off search engines just as easily as consumers 

You might not know your algorithms from your alligators…but everything is about landing page relevancy and rewarding quality content. So…

3 Go cool hunting

Don’t be afraid to spend some time searching out fresh, remarkable things you’d like to know about – and link to them. Blogs, podcasts, vodcasts, white papers, webinars. People love a fun or authoritative read… and search engines do too.

4 Don’t forget heads and subs

Clear, informative, directional headlines and subheads help people navigate their way round your content.

Image source: Google

MORE SEO COPYWRITING TIPS…

 But search engines also pick up on content in header tags and use it for indexing. So always make your headlines and subheads short, sharp and snappy – and include those really, really keywords.

After all, these headers give you the chance to bump up that keyword density in a relevant and unobstrusive way.

HOW OPENING DOORS CAN HELP YOU WITH YOUR SEO AND ONLINE COPYWRITING…

 See what we mean.

5 Read the opening paragraph to this piece again. And again. And one last time…

…what would you think if your agency produced work like that for you?

Exactly!