Industry: Marine & Safety Workwear
Project: Internal Communications
Discipline: Integrated Campaign.
Cosalt save lives…it’s as simple as that.
But at the end of the day they are a profit-making business. So it’s important that the internal sales team maintains their margins.
We developed an internal communications programme that reminded people of this message.
Staff posters, mouse mats, post-it notes, mugs and A3 desk pads all carried the ‘Sink or Swim – Keeping margins afloat’ message – and some quirky imagery.
The result? Protected and improved sales margins.