Client: Leek College
Project: Let’s Talk
Discipline: Integrated Campaign.
‘Let’s Talk’ was the idea; so first of all, let’s hear again from Leek College’s Marketing Communications and Events Manager, Bryony Milbourne, had to say about it.
“We loved the novel ideas that the team put forward that we had never thought of, creating some great PR opportunities for us. Opening Doors were very easy to work with and we built up a great relationship over the campaign. They responded very quickly and helped with a number of urgent requests that were above and beyond the call of duty.”
And what exactly did we do?
We thought both big and lateral. So Leek College’s messages were everywhere from drive-time radio to traffic-dodging ad-bikes, from billboards to carrier bags. And, of course, we couldn’t leave out Facebook, could we?