Open Book

Client: Individual Restaurant Company
Industry: Hospitality
Project: Loyalty Scheme
Discipline: Branding. Digital. SEO.

Everywhere you look these days there seem to be loyalty cards. But, to be honest, some loyalty cards aren’t worth being loyal for. Luckily the Individual Restaurant Company’s ‘Club Individual’ loyalty scheme is a card worth carrying.

We put together a full club branding package including logo, marketing collateral and a website that both reflects the card design and includes back-end technology that links with the Group’s reservation database. So now, as well as collecting points that quickly build up into a bank of credits or discounts, members get special invites to events at all of the Groups restaurants and bars, exclusive recipes and a club webzine. They can even step behind the red rope and join our VIPs – Very Individual People.

Adam Purslow, Individual Restaurant Group’s IT Manager gave us the thumbs-up saying “Opening Doors have given us much, much more than just a pretty card design. The whole scheme was planned methodically and delivered smoothly. It works strategically and commercially and we’re delighted that 300,000 people have signed up.”