Project: When in Rome…
Discipline: Corporate Identity.
Obviously, you can’t just roll up in the middle of Rome with your Kodak Instamatic and start snapping away. A photo shoot (especially one in a bustling capital city…especially one in a bustling foreign capital city) has to be planned with military precision – else hours can turn into days and budgets either spiral out of control or don’t deliver the goods.
Our Creative Director, Chris loves to really get to grips with the whole logistics of a photo shoot.
The ‘reccy’, the art direction, the whole shooting match. That’s why – with top photographer David Loftus – a three day shoot generated a gallery of Italian iconography and mouth-watering food photography that was used across a dazzling new brand identity, Piccolino’s website, promotional literature, packaging and, of course, advertising.
Simplification of original logo
Colour palette & typeface