Open House

  At Opening Doors our ethos is all about being open-minded to new ideas as we believe that it is the only way you can be truly creative and achieve great results from your marketing campaigns. With this in mind we decided to launch an initiative called ‘Creative Control’. Working collaboratively across multiple disciplines with [...]

  In our discussions with companies we’ve found that a common topic is how to monitor and measure the return on marketing spend. It seems that measuring the return often eludes them or they are not sure what to measure. Marketing is about understanding the customer and what they want or need. The customer is central [...]

ROI – is it really understood in marketing? To any business getting a return for every £ spent is a must, even more so when you consider the numerous channels that can be used to reach the market and the difficult economic times we are in. Marketing over recent years has become more complex with [...]

Introduction The days of Apple’s dominance over the technology market are over – more and more companies are entering the marketing with their innovative solutions such as Google and Windows. However, from the customer’s point of view it can sometimes be difficult to see the differences. Just look at the ongoing law suits between Apple [...]

It’s been bonkers here the last couple of months and we’ll be updating the web site with some exciting case studies in the next few weeks to show you what we’ve been up to. We are currently working on some very exciting projects in collaboration with some amazing talents like James White, Simon C Page, [...]

In September 2012 Oracle the global software solutions supplier published a white paper: ‘Five Questions About Managing Social Media that You Should Ask Your Agency’. It poses useful questions that any client should ask their agency about managing social media. From our view the paper underscores the fundamentals of good marketing, establishing:  - Where are [...]

View from the ISS at Night from Knate Myers on Vimeo. I was just browsing through the latest videos on Vimeo the other week and stumbled across this little gem. All the footage has been taken on board the International Space Station (ISS) and then wonderfully put together by photographer Knate Myers. For all the [...]

In the depths of Opening Doors it’s been heads down and full throttle with big projects and tight deadlines entering our domain. From newsletters and catalogues to illustrations of talking bins, we have worked to deliver first class results and success to our clients and here’s some evidence to prove it… Phil the Bin –  [...]

I read a quote from Ed McCabe the other day, which really sums up modern advertising/marketing and the need to get your point across quickly, specifically in a social capacity. Ed said, ‘I have a theory that comes from the smoking era. Suppose you need a light. If you walk up to someone on a [...]

Marketing is about raising awareness of your product or service and convincing customers to buy from you in a way that produces profit for your company (if you are a commercial organisation). But time and again we come across projects where clients are finding it difficult to establish a dialogue with prospects and generate sales. [...]