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	<title>Opening Doors</title>
	<link>http://openingdoors.co.uk</link>
	<description>Agency Website</description>
	<lastBuildDate>Wed, 02 May 2012 16:21:26 +0000</lastBuildDate>
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		<title>BASF</title>
		<description><![CDATA[Client: BASFIndustry: Chemicals Through discussions with BASF Construction Chemicals (part of the multi-national giant BASF), we helped them with a project that demonstrated how well the AIDA marketing technique can work. …Coniroof is a market leading product. It is designed to give at least 25 years of top performance – even in the harshest climatic conditions. It’s [...]]]></description>
		<link>http://openingdoors.co.uk/portfolio/basf/</link>
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		<title>Opening trends: Cinemagraphs &#8211; the moving image</title>
		<description><![CDATA[While doing some research into a current project and discussing possible video formats we stumbled across a new format called cinemagraphs. These are still images that contain within themselves moving elements allowing a glimpse of time to be experienced and preserved. Cinemagraph is a very simple technique which combines images and video and when properly [...]]]></description>
		<link>http://openingdoors.co.uk/blog/opening-trends-cinemagraphs-the-moving-image/</link>
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		<title>Creativity, Money And Sex</title>
		<description><![CDATA[&#8220;Creativity is almost a mortal sickness. It’s not easy to be happy and creative: With creativity comes great anxiety, great effort, great desire for love.To be creative, you have to be curious, generous, to want to try to understand. You also have to want to be loved.&#8221; wired]]></description>
		<link>http://openingdoors.co.uk/blog/creativity-money-and-sex/</link>
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		<title>Opening trends : Neon</title>
		<description><![CDATA[We&#8217;ve been working on a couple of projects recently which have involved neon lights so I thought I would share some of the cool stuff we came across during our research. Obviously neon lights have been around for ages but over the last couple of years there has been a real surge in the use [...]]]></description>
		<link>http://openingdoors.co.uk/blog/design-trends-neon/</link>
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		<title>What’s in a buzzword? We predict the advertising word for 2012.</title>
		<description><![CDATA[Certain words suddenly become flavour –of-the-month in shiny, chrome offices where the clever marketing campaigns are created. Until a few years ago, no-one dared touch ‘love’. Then after McDonalds declared they were ‘lovin’ it’, everyone jumped on the bandwagon. Andrex wanted you to ‘love your bum’…you can ‘love your bingo’ or ‘love your bike’…love is [...]]]></description>
		<link>http://openingdoors.co.uk/blog/what%e2%80%99s-in-a-buzzword-we-predict-the-advertising-word-for-2012/</link>
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		<title>My Week At Opening Doors</title>
		<description><![CDATA[Hi, I’m Laura and I have been on work experience at Opening Doors since Monday. Throughout my stay I have learnt how to use Adobe Illustrator and In Design. This software has helped me design different logos for The Perfume Shop and create a perfume bottle with a name and packaging to go with it [...]]]></description>
		<link>http://openingdoors.co.uk/blog/my-week-at-opening-doors/</link>
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		<title>Waving goodbye to print media</title>
		<description><![CDATA[Old brands sometimes never die, they change with the times. For those of us old enough to remember the 1970’s do you recall the door to door salesman selling Encyclopaedia Britannica? Well my dad bought one! All ten volumes took pride of place on our side board and was used to help in many pieces [...]]]></description>
		<link>http://openingdoors.co.uk/blog/waving-goodbye-to-print-media/</link>
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		<title>Fingers Crossed: Part2</title>
		<description><![CDATA[More news on the award’s front; our local MP, Fiona Bruce has nominated us in the ‘Best Provider of Professional Services’ category at the Cheshire East Chamber Business Awards. This is the category for companies who ‘help clients achieve their objectives through leadership and innovative working’. That sounds like us…so let’s hope we pick up [...]]]></description>
		<link>http://openingdoors.co.uk/blog/fingers-crossed-part2/</link>
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		<title>Fingers Crossed: Part1</title>
		<description><![CDATA[We’ve just been given the nod by the Restaurant &#38; Bar Design Awards to make sure our brand identity work for Chaophraya (Thai fine dining) and Revolucion de Cuba (rum-themed cocktail bars) are entered into this year’s awards.  We’ve finished writing the submissions. So now we wait for the judge’s verdict…]]></description>
		<link>http://openingdoors.co.uk/blog/fingers-crossed-part1/</link>
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		<title>Monday inspiration &#8230;</title>
		<description><![CDATA[]]></description>
		<link>http://openingdoors.co.uk/blog/little-inspiration-for-a-monday/</link>
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