Client: Chaophraya
Industry: Hospitality
From the convergence of the Nan and Ping rivers, and flowing south into the Gulf of Thailand, the Chaophraya runs through Bangkok and buzzes with its unique ‘longtail’ water taxis…
…and now it’s a Thai fine dining offer in six big city restaurants.
The group as a whole has three brands: Chaophraya is the taste of a Royal Thai feast, Chaobaby replicates the authentic hustle and bustle of a Bangkok street market and Palm Sugar is a complete one-off concept bar that mixes Thai ‘tapas’ with a New York cocktail bar twist – where mirrored walls shimmer with thousands of Swarovski crystals.
Opening Doors have undertaken a complete branding experience across all brands and all elements that has taken its cues from Thailand’s rich heritage and unique cultural touch-points.
And our work gets this glowing review from Louise Hitch, Group Sales and Marketing Manager of The Chaophraya Restaurant Group “I’ve worked with Opening Doors for several years now and see them as an extension of my in-house team – not as an external supplier. They see things from a client’s view point ensuring that every piece of work has a purpose which will ultimately drive sales, bookings and, of course increase market share… that’s what counts to our business. I would recommend Opening Doors to anyone.”
