Client: Cosalt
Industry: Marine & Safety Workwear
When you’re battling gale force winds in the Atlantic you need more than a pair of wooly mittens to keep out the cold…and when you’re striding heroically into a blazing building, you need to be sure that your clothing will perform as well as you do before braving the flames.
Cosalt products are worn by the fire and rescue services, the police, people working at height and in industrial or automative environments. Cosalt are dedicated to saving lives – and their design team is lauded as one of the most talented and innovative in the business. They produce workwear that is forward-thinking, high-tech…even stylish…which exceeds the highest standards…so in everything we do for them, we must too.
We produced a whole range of advertising and marketing collateral for Cosalt which clearly and instantly signposts professionalism and reliability. We’ve positioned them as a company you have to take seriously – with a corporate look that really means business.
Andy Hart of Cosalt takes up the story “the reason we chose Opening Doors is probably a text-book exercise of how agencies should attract clients in a ‘slowly-slowly catchy monkey’ style – always being ready, always being helpful, always delivering on promises. After an initial research exercise went well, Opening Doors kept up their presence in a non-threatening and non-tiresome way (quite difficult not to do as it often annoys potential clients to be ‘pestered’). Then, when we put our corporate identity work out for pitch, Opening Doors’s response showed the best understanding of Cosalt’s business and also stayed truest to the brief – it didn’t go all ‘blue sky, money is no object nonsense’. This, as well as further work on an internal sales promotion, showed much better innovation than other agencies we had used in the past. And it went so well that they are now the only agency we use!”
