Client: Henri Lloyd
Industry: Retail
Sometimes there’s a delicate balance between being on-brief and on-brand.
For example, when Henri Lloyd asked us to build their blog we knew it couldn’t stray towards a zany, anything-goes, free-for-all. It had to be sympathetic to all their brands; so stockists and distributors could natter about knitwear and wax lyrical about waterproofs without compromising the company’s clean-cut , high-end positioning.
Of course, no topic is off limits. If people must be shocking about Shockwave or be blue about Blue Eco, so be it.
But when it comes to the Henri Lloyd brand, this blog fits…perfectly.
