If a restaurant’s got a real buzz about it when you walk in, that vibrancy has to fizz through the entire marketing communications.
So we recommended a dash of la dolce vita to really get across the authentic feel of Piccolino, the Italian brasserie chain. This meant a bright, stylish identity that stretched seamlessly over on- and off-line channels…and a photo shoot in Rome (well, someone’s got to do it).
But it’s not all about pretty pictures; this complete brand identity has been directly credited in helping parent group IRC grow from 9 restaurants to 34 in 3 years; from £13 million turnover to £52 million – and a pre-tax loss of £3 million to a pre-tax profit of £3.25 million. Mamma mia!
We’ll leave the last word to IRC’s Marketing Director, Emma Walker: “We see Opening Doors really as part of our marketing team, they are highly innovative, creative and responsive and you can trust them to deliver high quality work each and every time.”