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Tag archives: Buzzwords


30 March, 2012.

What’s in a buzzword? We predict the advertising word for 2012.

Certain words suddenly become flavour –of-the-month in shiny, chrome offices where the clever marketing campaigns are created. Until a few years ago, no-one dared touch ‘love’. Then after McDonalds declared they were ‘lovin’ it’, everyone jumped on the bandwagon. Andrex wanted you to ‘love your bum’…you can ‘love your bingo’ or ‘love your bike’…love is […]

Posted by Natalie

Category Advertising, Blog

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